Superdrug has become the first UK high street store to offer breast cancer checks [Getty]
Superdrug has become the first UK high street store to offer breast cancer checks in a new partnership with CoppaFeel!
The retailer’s new service, which goes live today (Tuesday 29 March), will involve no-touch consultations which will be offered at Superdrug’s around the country.
Breast cancer awareness charity CoppaFeel! and Superdrug teamed up for the partnership, with patients being able to pre-book nurse appointments in any of their 56 clinics in order for trained nurses to instruct them on how to thoroughly check their breasts for cancer symptoms.
In the check-up, patients will learn what is normal and what isn’t and how to carry out a self-checking examinations. You will also learn how often you should be doing it.
Superdrug hopes to carry out over 100,000 appointments in the first year, and they are completely free of charge but must be booked in advance.
The launch of the new service comes after Superdrug’s survey of 2,000 women found 82 per cent of women don’t feel comfortable discussing changes in their breasts.
Love Island’s Olivia Buckland visits a breast check consultation at a Superdrug & CoppaFeel! hub [PA]
Sophie Dopierala, Director of Education and Health Comms at CoppaFeel! said: “Our annual research shows for most women who aren’t checking their breasts, knowledge on what to look for remains the main barrier.
“We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message.”
Love Island star Olivia Buckland has helped to launch the campaign after experiencing a cancer scare [PA ]
Dr Pixie McKenna, Superdrug’s health and wellbeing ambassador, added: “Once you know how simple checking your breasts is, it can save your life.
“I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend – the more conversations the better!”
You can book an appointment at Superdrug’s health clinic’s here.